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Own The DecadeFounders ProgramAges 23–29

Most guys spend their 30s
undoing their 20s.

For ambitious young men ages 23–29 · Selective · Application required

You're old enough that your decisions compound and young enough that they still compound in your favor.

Most guys assume they'll lock in later. Later turns out to be a smaller window than they think.

The next six years decide what the next twenty look like.

35yrsCoaching Lineage
10,000+Private Sessions
90 daysTo Clarity
23–29Founders Cohort Ages

The Real Problem

You're doing fine. That's the problem.

Most guys we work with are competent, employed, reasonably self-aware, and quietly underperforming what they're capable of. Nothing is on fire. That's why nothing changes.

You can grind for two weeks, then disappear for three.

The output is real when you do the work. The work isn't there often enough to add up to anything.

You've started more things than you've finished.

Side projects, fitness plans, habits. Each one had momentum for about three weeks.

You know what this week should look like.

You're not doing it. You'll think about it again on Sunday night.

Nobody is checking on you.

Your boss cares about deliverables. Your parents stopped asking. Your friends are in their own version of this. The structure you had until 22 is gone, and nothing replaced it.

Why Most Men Fall Behind

Four ways your decade quietly disappears.

After 35 years and 10,000+ private sessions, four patterns show up in almost every guy who hits 30 wishing he could redo his 20s. None of them feel dramatic in the moment. That's why they work.

Distraction

Diffused Energy

You can't sit with a hard task for an hour anymore. Your phone trained that out of you, and you've stopped fighting it. The work that matters requires the exact attention you've spent years giving away for free.

Dispersion

Depleted Energy

Five things going at once, none of them past month three. A workout plan you abandoned in March. A side project you haven't opened since fall. Nothing compounds because nothing gets your full weight long enough to matter.

Drift

Diverted Energy

You didn't pick this lifestyle. It accumulated. Most weeks look the same as the last one, and none of them are pointed anywhere specific. You're moving. You're just not going.

Delay

Dormant Energy

“After this season.” “Once work calms down.” “Starting in January.” Each delay feels cheap on its own. That's why you keep making them. Two years go by this way without you noticing.

Pick any problem you're avoiding right now. It traces back to one of these four.

They also compound on each other. Distraction makes you delay. Delay leads to dispersion. Six months in, you can't remember what you were originally trying to do.


The Uncomfortable Truth

Nobody falls behind in one decision. You drift.

It's a hundred small decisions, each one defensible on its own, all pointed slightly off course.

Bedtime drifted from 10 to midnight. Mornings disappeared with it.
Your friend group is still the one from senior year, and the conversations haven't moved.
You spend more time with people who aren't going anywhere than people who are.
You haven't been to the gym in months.
You've stopped reading. You've stopped training. You've stopped building anything outside of work.
Then you're 30. The decade ran on autopilot. The guys who didn't end up there didn't have better luck or different parents. They made specific, unpopular decisions earlier than you did.
The Shift

The guys who come out ahead made three specific moves.

They weren't smarter, richer, or better connected than the guys who didn't. They made these calls earlier, when nothing was forcing them to.

01

They took ownership before they had to.

Nothing was on fire. No breakup, no firing, no rock bottom. They just got tired of watching themselves coast, and stopped.

02

They installed habits in their 20s instead of fixing them in their 30s.

The guy who fixes his sleep at 25 has a decade of compounding by the time the guy at 35 even starts. That math doesn't reverse.

03

They stopped trying to figure it out alone.

Coach, mentor, structured program — they got something outside themselves holding them to the work. The guys still white-knuckling solo at 32 are usually the same guys who told themselves at 24 that they had it handled.

Every high performer you can name has external structure. Athletes have coaches. Executives have boards. You're not the exception. You're just the only one acting like it.

The Core Frameworks

Three workbooks. One operating system.

Tommy has used these with private clients for 35 years. Same tools, refined for the specific season you're in. They exist for one reason: to make you actually do the thing.

MasterVISION workbook

The MasterVISION

The detailed, vivid picture of your best life across every domain that matters. Most men in their 20s have never done this work. Once you do, everything aligns.

PortableCOACH workbook

The PortableCOACH

Your strategic 90-day execution plan. Turns vision into specific, actionable priorities. You always know exactly what to work on next.

WeeklyCOACH workbook

The WeeklyCOACH

The weekly planning and accountability system that ensures consistent progress. This is where the real compounding happens — week by week, without fail.

The Coaching Process

A strategic system you master and make your own.

Five steps. Repeated, refined, and applied to your actual life — your career, habits, relationships, and goals.

Step 01

Clarification

Where are you, honestly? Then define exactly what you intend to accomplish and why.

Step 02

Simplification

Strip out the low-value activity, the noise, and the obligations that hijack your focus.

Step 03

Maximization

Organize your energy around what you do best. Sharpen the strengths that compound.

Step 04

Acceleration

Leverage habits, relationships, and systems to hit your goals faster than going solo.

Step 05

Accountability

Follow through. Keep your commitments. Outperform your previous best, week after week.


How It Works

A structured start. No guesswork. Real accountability.

1
Foundation · Day One

10 core video modules, immediate access

Ten short modules co-delivered by Tommy and Mason, available the day you start. Around 100 minutes total. Work through them at your own pace before and between sessions.

2
Coaching · Sessions 1–10

10 private 1-on-1 sessions with Mason

Ten 1-on-1 calls with Mason over 90 days. You're on the phone, you're being asked direct questions about your week, your work, your habits, and your relationships, and you walk off the call with specific assignments. Not a course. Not a group call.

3
Accountability · Every Week

Weekly check-ins between every session

Coaching only works if the things you said you'd do actually happen. Weekly check-ins exist for that. They catch slippage in week two instead of week eight, which is the difference between course-correcting and starting over.

4
Ongoing · Private Monthly Coaching

Continue building, on your terms

After the initial 10 sessions, guys who want to keep going move into monthly coaching. The compounding shows up here — in the second and third 90-day blocks, not the first. Founders pricing locked in for charter members.

Your Coach

Who you'd actually be working with.

Mason Newberry

Mason Newberry

Lead Coach · Own The Decade Program · 12× Ultramarathoner

I left corporate four times. I ran 250 miles through the desert. And I built a life that's actually mine.

But before any of that, I spent years feeling like something was off — and not knowing what to do about it. I tried switching jobs. I tried starting businesses. None of it worked because I was changing the situation without changing myself.

What actually worked was two things: doing something hard enough to prove what I was capable of, and getting quiet enough to figure out who I actually was.

I know what it feels like to have everything look right and feel wrong. I also know what it feels like on the other side. Now I help men get that same clarity and confidence — in 90 days.

TN

Backed by Tommy Newberry

NYT and WSJ bestselling author · 35 years · 10,000+ private sessions · Married 32 years, 3 grown sons · Founder, The 1% Club. Mason was trained directly under Tommy's framework — the same system that has shaped thousands of high-performing entrepreneurs and their families.


Two Futures

Five years from now. Same starting point.

Two guys with your exact resume. One made the call. One didn't. They're both 33 now.

By Default

Path of Inertia
  • You're working hard and you can't tell if any of it is adding up.
  • Your social life is still mostly the people you knew at 22.
  • You were stronger and leaner at 24 than you are now.
  • Your job is fine. You wouldn't have picked it from scratch.
  • The people who matter most get the version of you with nothing left.
  • You've been saying “next year” for three years now.
  • You're 30. The decade is gone. You're just starting.

By Design

Path of Ownership
  • You can name what you're building and what the next move is.
  • Your habits run without you having to negotiate with yourself every morning.
  • You're in better shape than you were at 22.
  • You're on a track you actually picked.
  • The people who matter get your real attention, not your leftovers.
  • You stopped waiting to feel ready.
  • You're 30, already moving, with five years of compounding underneath you.
Who This Is For

This isn't for everyone. It's not supposed to be.

We turn down most applicants. Here's the rough filter.

×
Not A Fit
  • You're looking for someone to hype you up.
  • You want a coach who tells you what you want to hear.
  • You're not actually willing to change your calendar.
  • You think you'll lock in next year.
  • You want results without putting in reps.
  • You'd rather debate the homework than do it.
Strong Fit
  • You suspect you're underperforming what you're capable of.
  • You'd rather hear something hard and true than something nice and useless.
  • You're willing to change one habit this month.
  • You've tried figuring it out solo and you're done with that.
  • You want a system, not a vibe.
  • You're 23–29 and you can feel the clock.
What Changes

What looks different in 90 days.

Not everything. Enough to compound from here.

Discipline

You stop renegotiating with yourself about what you said you'd do.

Clarity

You can describe your next 12 months in concrete terms.

Identity

You stop describing yourself by what you used to be.

Momentum

You can point to specific wins from the last 30 days.

Ownership

Nobody else is in charge of your week.

Compounding

You stop owing your future self apologies.

Founders · Selective · Limited Spots

The next 90 days are happening either way.
The question is what you have to show for them.

We're taking a small founding group. If you've been waiting for a reason to stop talking about this and start, here it is.

Apply Now

Takes 3 minutes · We read every application · Response within 48 hours